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Craft Brewing and Distilling News for April 17, 2020

April 17, 2020

•Milwaukee, Wisconsin-based Press Premium Alcohol Seltzer has named Bruce Jacobson as COO, effective May 4. Jacobson joins from Constellation Brands, where he has served for 17 years. He was most recently chief commercial officer for Constellation’s beer division and has also served as chief sales officer and senior vice president of sales. In his new role, Jacobson will lead Press’s efforts to sell 1 million cases of its 4% abv seltzers this year, compared to 475,000 last year, across its 46-state distribution footprint. Constellation Brands took a minority stake in Press earlier this year.

•Green Flash Brewing is adding two new lower-alcohol brews to its year-round portfolio. Beter Organic, at 4.2% abv, is an organic wheat beer infused with açaí berries and black tea. It will launch next month in all Sprouts Market locations in California and Arizona, and in select locations of other retailers such as Ralph’s and Raley’s. Also launching is Saturhaze IPA, a hazy session IPA that’s also at 4.2% abv. Both Beter Organic and Saturhaze are debuting in six-packs of 12-ounce cans and on draft.

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