Exclusive news and research on the wine, spirits and beer business

News Briefs for April 17, 2020

April 17, 2020

•Bacardi has launched Cupboard Cocktails, a new fundraiser that brings together bartenders and Bacardi rum to support charities aiding the service industry. The series airs on Instagram Live and features bartenders creating new cocktails based on questions and ingredient lists from other Instagram users. Cupboard Cocktails kicked off on Wednesday night. The series will run for a month with each episode asking viewers to donate to the week’s charity via text message. The initiative is part of Bacardi’s larger #RaiseYourSpirits campaign, aimed at spurring donations and providing relief to the on-premise during the Covid-19 pandemic.

•Aperture winemaker Jesse Katz had April 17 circled on his calendar for months. The up-and-coming California winemaker was supposed to open a new tasting room for his winery just south of Healdsburg, a project that has been years in the making and a dream of his for more than a decade. But the Covid-19 pandemic and shelter-in-place orders mean it may be months before Katz christens the space. Wine Spectator has the full story.

•Prestige Beverage Group has released Yes Way Rosé in cans to retailers across the U.S. expanding upon its earlier exclusive launch in Target. The wine is a French rosé made from a Grenache-heavy blend and the packaging features the wine’s rose logo and branding. The 4-packs of 250-ml. cans will retail for around $17. Yes Way more than doubled in size to 134,000 cases in the U.S. last year, according to Impact Databank.

•Howard Feldman, former chairman and president of Schenley Industries, passed away March 30 at the age of 102. Born in the Bronx in 1918, Feldman began his career as a night clerk in a liquor store in Miami Beach, and later became general manager of 26-store chain Winkle’s. He joined Schenley after moving back to New York in 1959, ascending through a series of roles and eventually becoming president and then chairman of the company—which at the time was known as one of the Big Four liquor companies along with Seagram, National Distillers, and Hiram Walker—before retiring in 1990.

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