Exclusive news and research on the wine, spirits and beer business

Wine Spectator: Restaurants Take Wine Online

April 20, 2020

Sommeliers live for interactions with guests, the chance to share both wine knowledge and hospitable service. But with their dining rooms closed due to the coronavirus crisis, somms and restaurateurs across the United States are looking for new ways to connect with customers. By now, most survivors have settled into new takeout and delivery models, and some are discovering another path forward when traditional methods of service are blocked: virtual wine tastings.

Through social media platforms and video-conferencing tools like Zoom, restaurants are hosting wine tastings to engage with guests and fulfill a yearning for community connection—the very basis of the hospitality industry. Wine Spectator has the full story.—Julie Harans

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