Exclusive news and research on the wine, spirits and beer business

News Briefs for April 23, 2020

April 23, 2020

•Proximo Spirits has announced a new, aged extension to the Jose Cuervo Tradicional family, the 100% blue agave Tequila extension of the U.S. market’s largest Tequila brand. The 40% abv spirit first matured for 12 months in new American oak before finishing for up to four months in barrels used to age Bushmills’ single malt whiskey. Jose Cuervo Tradicional Añejo is now available across the U.S. for around $33 a 750-ml. Last year, Jose Cuervo Tradicional crossed 200,000 cases in the U.S., according to Impact Databank.

•South African vintners have been on a rollercoaster during the Covid-19 pandemic, with their nation’s rules changing by the day. While they understand the need to protect the health of everyone in their communities, they worry that rules banning all wine sales and exports will lead to bankruptcy. On March 15, officials halted bottling, wine tourism, and all alcohol sales. On April 7, the government made an exemption for exports, then again reversed course on April 16, stopping the flow of wine out of the country. Wine Spectator has the full story.

•Knob Creek 12-year-old, an Armagnac-finished bottling from Bardstown Bourbon Co., and newcomers from Buffalo Trace and Four Gate Whiskey Co. are among the offerings included in Whisky Advocate’s latest whiskey roundup. The magazine’s website has all the details.

•Infinium Spirits has taken Los Arango Tequila nationwide, increasing production to meet newfound demand. The brand consists of a blanco, reposado, and añejo—all bottled at 40% abv—and is named for Pancho Villa (whose given name was José Doroteo Arango). The spirits are produced in Guanajuato, Mexico and the brand was revived in 2018. To promote the brand’s wider distribution, Los Arango will soon launch a new website, social media channels, and point of sale materials.

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