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Champagne Shipments To U.S. Hit A Milestone At 2 Million Cases

April 27, 2020

Champagne export volume to the United States surpassed the 2-million-case mark last year for the first time ever, after a 10% gain to 2.2 million 9-liter case shipments, according to recently released statistics from French government agency Business France.

Champagne export value to the U.S. rose an even more impressive 20% to €636.1 million ($688m) in 2019. The United Kingdom remained the largest export for Champagne last year in volume terms, but the U.S. is number-one by value. Moët Hennessy-owned Veuve Clicquot, the American market’s largest-selling Champagne brand, rose 1.6% last year to 527,000 cases, according to Impact Databank, while second-ranked Moët & Chandon fell 1.3% to 406,000 cases. Stellar performances were recorded by other leading brands like Piper-Heidsieck (+20.5%) and Dom Perignon (+8.5%).

Champagne continues to do well in 2020, partially due to strong off-premise sales related to the Covid-19 virus, even though the first quarter is never particularly strong for sparkling wines in general. In IRI channels for the year-to-date period ending March 22, total Champagne volumes rose by 15%, with the market’s two largest-selling brands Veuve Clicquot (+16%) and Moët & Chandon (+12%) registering double-digit gains.—Natalia Razzo

U.S.Top Five Champagne Brands (thousands of 9-liter case depletions)
Rank Brand Importer 2018 2019 Percent
Change1
1 Veuve Clicquot Moët Hennessy USA 519 527 1.6%
2 Moët & Chandon Moët Hennessy USA 411 406 -1.3%
3 Piper-Heidsieck Terlato Wines 66 80 20.5%
4 Nicolas Feuillatte Ste Michelle Wine Estates 63 64 1.6%
5 Dom Perignon Moët Hennessy USA 59 64 8.5%
Total Top 52 1,118 1,141 2.0%
1 Based on unrounded data
2 Addition of columns may not agree due to roundingSource: IMPACT DATABANK © 2020
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