Champagne Shipments To U.S. Hit A Milestone At 2 Million CasesApril 27, 2020
Champagne export volume to the United States surpassed the 2-million-case mark last year for the first time ever, after a 10% gain to 2.2 million 9-liter case shipments, according to recently released statistics from French government agency Business France.
Champagne export value to the U.S. rose an even more impressive 20% to €636.1 million ($688m) in 2019. The United Kingdom remained the largest export for Champagne last year in volume terms, but the U.S. is number-one by value. Moët Hennessy-owned Veuve Clicquot, the American market’s largest-selling Champagne brand, rose 1.6% last year to 527,000 cases, according to Impact Databank, while second-ranked Moët & Chandon fell 1.3% to 406,000 cases. Stellar performances were recorded by other leading brands like Piper-Heidsieck (+20.5%) and Dom Perignon (+8.5%).
Champagne continues to do well in 2020, partially due to strong off-premise sales related to the Covid-19 virus, even though the first quarter is never particularly strong for sparkling wines in general. In IRI channels for the year-to-date period ending March 22, total Champagne volumes rose by 15%, with the market’s two largest-selling brands Veuve Clicquot (+16%) and Moët & Chandon (+12%) registering double-digit gains.—Natalia Razzo
|U.S.—Top Five Champagne Brands (thousands of 9-liter case depletions)|
|1||Veuve Clicquot||Moët Hennessy USA||519||527||1.6%|
|2||Moët & Chandon||Moët Hennessy USA||411||406||-1.3%|
|4||Nicolas Feuillatte||Ste Michelle Wine Estates||63||64||1.6%|
|5||Dom Perignon||Moët Hennessy USA||59||64||8.5%|
|Total Top 52||1,118||1,141||2.0%|
|1 Based on unrounded data
2 Addition of columns may not agree due to roundingSource: IMPACT DATABANK © 2020