Cuervo Ups Stake In Proper No. Twelve To 49%May 4, 2020
Grupo Cuervo has increased its stake in Conor McGregor’s Eire Born Spirits LLC, owner of Proper No. Twelve Irish whiskey, to 49%.The move, which closed April 24 for an undisclosed sum, raises the Mexican company’s equity interest in Eire Born from its previous 20%. Proper No. Twelve ($25 a 750-ml.) depleted 125,000 cases in the U.S. in 2019, according to Impact Databank. Produced by Cuervo’s Bushmills Distillery, the brand is handled by Proximo Spirits in the U.S.—Shane EnglishSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.