News Briefs for May 7, 2020May 7, 2020
•Chilean wine brand Frontera, part of the Fetzer portfolio, has partnered with music streaming service Spotify to curate playlists tailored to specific wines in the Frontera portfolio. Spotify’s nearly 100 million users in the U.S. can scan the code on any Frontera bottle from within the Spotify app to launch a customized playlist geared to the style of wine they’re drinking. The campaign pairs specific music genres with four different wine styles in the brand’s portfolio, with each wine style aligned with a 40-song playlist. Frontera’s U.S. volume is approximately 1.7 million cases annually, according to Impact Databank.
•Grain and Barrel Spirits has launched Chicken Cock Ryeteous Blend, a new whiskey made in collaboration with Goodwood Brewing. The 45% abv whiskey is distilled from a mash of 95% rye and 5% malted barley. Following its initial maturation, Ryeteous Blend is finished in ex-Chicken Cock Bourbon barrels that were used to mature Goodwood’s Blonde Ale. The new bottling is now available in limited quantities in Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Missouri, Mississippi, North and South Carolina, New York, Oklahoma, Tennessee, and West Virginia for $90 a 750-ml.
•Seagram’s vodka, part of the Infinium Spirits portfolio, has revamped its Sweet Tea flavor, transitioning to a liquid that’s lighter in color, made using all-natural ingredients, and with 20% less sugar. The new recipe is rolling out this month and will replace existing Seagram’s Sweet Tea inventory as it’s depleted. Seagram’s vodka had U.S. volume of 1.35 million cases last year, according to Impact Databank.
•Crimson Wine Group has named Alexis Walsh as senior vice president of global sales and brand marketing. With more than 15 years of wine industry experience, Walsh was most recently senior vice president of marketing at Daou Vineyards and Winery in Paso Robles. Prior to that she was based in Napa as vice president of commercial strategy and on-premise for Treasury Wine Estates Americas. Crimson’s portfolio includes Seghesio, Pine Ridge, Archery Summit, Chamisal, Double Canyon, Seven Hills, and Malene Wines.
•California sparkling wine brand Gloria Ferrer has tapped Mayacamas Olds as general manager. In this newly created role, Olds will oversee Gloria Ferrer’s operations, hospitality, direct-to-consumer, marketing, winemaking, viticulture, and sustainability efforts. Olds comes to the winery after previously serving in a variety of roles with Newton Vineyards and Diageo Chateau & Estate Wines. Part of the Freixenet Mionetto USA portfolio, Gloria Ferrer was up 3% to 107,000 cases in the U.S. last year, according to Impact Databank.
•Domaine Select Wine & Spirits has been rebranded as Trinity. The company was acquired by Jureta Capital Partners in May 2019 and merged into New York-based Verity Wine Partners this past February. The newly merged and rebranded Trinity is now partnered with Long Island-based importer, distributor, and industry service provider MHW.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.