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Wine Spectator: West Coast Wineries Eager To Reopen Their Doors

May 7, 2020

Since tasting rooms at wineries in California, Oregon, and Washington began closing their doors starting March 16, they’ve been in a mad dash to connect with their customers and drum up sales via promotions, virtual tastings, and other channels. The next sprint may come when they are finally allowed to reopen, as managers will have to rethink how they conduct tastings and train employees on safety protocols.

Some are already planning how to survive for as long as shutdowns last. Stephanie Honig, public relations director for Honig in Napa Valley, said the winery has a plan to get them through the end of the year, regardless of when the shutdown is lifted, taking into account everything from paying staff to purchasing grapes to bottling costs. “It’s tight, but you have to look beyond today,” she said. Wine Spectator has a full report.—Aaron Romano

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