News Briefs for May 12, 2020May 12, 2020
•Online distributor LibDib has entered the Illinois market, expanding its footprint to six states, including four of the top five U.S. markets for alcohol consumption. The company currently operates as a licensed wholesaler in California, Colorado, Florida, Illinois, New York, and Wisconsin. Aimed at providing distribution for smaller wine and spirits producers, LibDib is a three tier-compliant online platform from which retail, restaurant, and bar accounts may order products listed by their suppliers. The company is partnered with RNDC, with RNDC president and CEO Tom Cole recently telling SND, “It provides us an opportunity to be in all 50 states with a whole new model that we can scale, and it can be an incubator for smaller brands that may then graduate into the RNDC portfolio.”
•Anheuser-Busch InBev is introducing Social Club Seltzer, a new brand of hard seltzers in classic cocktail flavors. Social Club is being distributed nationally in variety 12-packs and single-flavor 6-packs, with variants including an Old Fashioned, Sidecar, and Gimlet, all at 7% abv and with 150 calories a 12-ounce can. According to the company, “The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits.” AB-InBev also markets hard seltzers under the Bon & Viv, Bud Light, and Natural Light brands.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.