Wine And Spirits Extend Strong Off-Premise Growth TrendsMay 13, 2020
Robust off-premise growth continued in Nielsen channels in the week through May 2, with total beverage alcohol dollar sales up 32% compared to a year earlier. The drinks industry also has seen pricing advance at the retail level through the Covid-19 crisis, with fewer promotions on offer. “In the last six weeks, the percentage of category volume sold on promotion fell sharply from year ago levels—a reduction of 8 percentage points for wine, 10 percentage points for spirits, and a whopping 15 percentage points for beer,” Nielsen noted.
From March 7 through May 2, the wine category saw off-premise dollar sales increase 30% year-on-year, including a 36% jump in the most recent week, as white wine and Champagne showed growing momentum. Among the top 100 wine SKUs in Nielsen channels, 90% are selling at higher prices than a year ago, and 75% are selling at higher prices than they were in February.
Spirits have enjoyed the biggest off-premise bounce across all alcohol categories through the crisis, posting 34% dollar growth from March 7 through May 2, and a 39% gain in the most recent week. Ready-to-drink cocktails, cordials, Tequila, gin, and Irish whiskey led the way in growth terms as the calendar turned to May.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Nielsen