Exclusive news and research on the wine, spirits and beer business

News Briefs for May 20, 2020

May 20, 2020

•Absolut has launched a new collection of ready-to-drink cocktails. The new releases are split into two lines, Absolut Vodka Sodas and Absolut Cocktails. The 5% abv vodka sodas come in three flavors—Lime & Cucumber, Grapefruit & Rosemary, and Raspberry & Lemongrass—all at 97 calories per serving. Absolut Cocktails include a Mango Mule and a Grapefruit Paloma at 7% abv, and a Berry Vodkarita at 10%. Absolut’s new RTDs are now in national distribution, retailing at around $13 a 4-pack of 12-ounce cans. Absolut, part of the Pernod Ricard portfolio, depleted 3.4 million cases in the U.S. last year, according to Impact Databank.

•Vermont-based WhistlePig Rye has transitioned to the United Distributors portfolio in the Georgia market. The brand previously was handled in Georgia by Prime Wine and Spirits. WhistlePig CEO Jeff Kozak said, “The partnership guarantees United’s representation of WhistlePig for decades.” The WhistlePig portfolio includes 10-year, 12-year, and 15-year ryes, as well as Farmstock Rye Triple Terroir Whiskey and the recently launched 18-year-old Double Malt Rye.

•Los Angeles, California’s Revel Spirits has announced a new partnership with actor Justin Hartley, of NBC’s “This is Us.” The partnership is aimed at expanding consumer knowledge of Revel’s namesake agave-based spirit, which is produced in Morelos, Mexico from roasted and steamed agave piñas. In addition to the partnership, Revel will donate 30% of online sales through the end of June to the United States Bartender’s Guild (USBG) National Charity Foundation. Revel comes in three expressions—Blanco, Reposado, and Añejo—and is available in Nevada, New Jersey, Delaware, Maryland, Washington, D.C., New York, California, and Minnesota.

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