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Off-Premise Gains Accelerate Again For Both Wine And Spirits

May 20, 2020

The off-premise bounce grew stronger in the week through May 9, according to Nielsen, with total beverage alcohol dollar sales up 34% year-on-year. The wine and spirits categories both accelerated from the previous week, as spirits jumped 49% year-on-year and wine grew by 36%.

For the period from March 7 through May 9, the wine category’s off-premise dollar sales surged by 31%. In the most recent week, sparkling wine saw a 48% boost, while table wines grew by 31%. In pricing terms, the $20-$25 a 750-ml. segment has been leading the way, although all wines retailing at $11 and up are performing well ahead of the lower end.

Spirits benefited from the Cinco de Mayo holiday in the week through May 9, with ready-to-drink Margaritas up 190%, Tequila up 114%, and Margarita mixers up 123% in off-premise channels. Gin and cordials have also shown robust gains as consumers take to making cocktails at home, and Cognac, American whiskey, and Irish whiskey likewise outperformed the overall market. From March 7 through May 9, spirits’ off-premise dollar sales vaulted by 36% year-over-year.—Daniel Marsteller

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