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Amid Strong Growth, Impact “Hot Brand” Oliver Winery Expands Footprint To 38 States

May 21, 2020

While the vast majority of Impact’s domestic wine “Hot Brands” hail from California, Bloomington, Indiana-based Oliver Winery & Vineyards earned honors for its namesake brand after climbing 19% to more than 500,000 cases last year. On the back of that strong performance, Oliver is adding 10 new states to its territory this year, including significant expansion in the western part of the country.

Known for fruit-forward offerings like Blueberry Moscato and Oliver Sweet Red, the winery’s new markets include Arizona, California, Idaho, Maryland, Montana, Nevada, New Mexico, Oklahoma, Oregon, and Washington. RNDC-Young’s is handling distribution in most of those states, with the exceptions of Nevada (Breakthru) and Montana (George’s Distributing).

Despite the challenges presented by Covid-19, Oliver is on track to post growth again this year, boosted by its enhanced footprint. “Our expansion is due to increased points of distribution and great partnerships with national accounts such as Costco, Kroger, and WinCo,” notes director of marketing Sarah Anderson. “Growth is being propelled by Oliver Blueberry Moscato and Cherry Moscato, our seasonal Apple Pie and Peach Pie wines, and the continued success of our Soft Wine Collection Sweet Red.” While its core wines retail in the $10-$14 segment, Oliver also markets a range of upscale California-sourced offerings, such as Bien Nacido Pinot Noir ($45).—Daniel Marsteller

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