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Whisky Advocate: Jack Daniel’s and Uncle Nearest Launch New Diversity Initiative

June 17, 2020

Amid increasingly vocal national anti-racism demonstrations and demands for equality action, the Jack Daniel Distillery and Nearest Green Distillery have announced a joint, three-pronged initiative aimed at increasing diversity in the American whiskey industry. The two Tennessee whiskey makers have pledged a combined $5 million as part of the Nearest & Jack Advancement Initiative.

“The piece I think our industry was missing until now was that we were all trying to figure out how to foster diversity within the American spirits industry separately,” Fawn Weaver, founder and CEO of Uncle Nearest, tells Whisky Advocate. “The events of the last two weeks brought us together to figure out, with a great sense of urgency, how we can create change and accelerate progress now.” Whisky Advocate has the full story.—Ted Simmons

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