News Briefs for June 19, 2020June 19, 2020
•7 Deadly, part of The Wine Group portfolio, is launching a new Cabernet Sauvignon. The new entry retails at $16 and is sourced from the Lodi AVA. It joins 7 Deadly’s original Zinfandel and a red blend in the brand’s range, and is rolling out now to select markets. The Wine Group acquired the 7 Deadly franchise from Michael David Winery in 2018. The brand was at 260,000 cases in the U.S. last year, according to Impact Databank.
•New Jersey-based Royal Wine Corp. is extending Bartenura Moscato’s canned wines into national distribution. The wine will now be available across the U.S. in 4-packs of 250-ml. cans, retail priced at $15. The Bartenura lineup also includes a Moscato Rosé, which debuted last year. Overall, the Bartenura brand is expected to deplete around 750,000 cases by year’s end. Royal Wine Corp’s portfolio also includes Herzog Wine Cellars, among other brands.
•Azulana, a canned sparkling Tequila cocktail, has expanded to a number of new markets, including Texas, Tennessee, Indiana, and Minnesota. The brand initially launched in Los Angeles last year and has since extended its range throughout Southern California. Produced in Guadalajara by Pure Azul Beverage Co., the 100%-blue agave cocktails are at 4.3% abv and come in Original, Lime, and Pineapple Rosemary flavors. Further additions to Azulana’s distribution territory are in the works for later this summer.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.