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Whisky Advocate: Black Bourbon Society Founder Launches “Diversity Distilled” Effort To Promote Inclusion In The Spirits Industry

June 19, 2020

After weeks of nationwide and global protests and demonstrations against racial injustice, many businesses have released statements expressing their intent to be more diverse and inclusive. For companies within the spirits industry, there’s a new nonprofit consulting firm here to help with that goal. On June 8, Black Bourbon Society released a statement by founder and CEO Samara Rivers and COO Armond Davis on its Instagram, Twitter, and Facebook page announcing their creation of Diversity Distilled Inc.

The organization aims to partner with spirits brands and help them develop diversity and inclusion policies, Rivers says. After starting Black Bourbon Society in 2016 and making connections in the spirits world, she noticed that the industry doesn’t often market toward people of color, and she attributes that to a lack of employees of color within the brands themselves. “We need to make sure that there are people of color in executive leadership, in HR departments that are actively recruiting other minority candidates to come into the fold,” Rivers says. Whisky Advocate has the full story.—Sam Stone

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