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Cannabis Briefs for July 7, 2020

July 7, 2020

•Aurora Cannabis has appointed Miguel Martin as chief commercial officer, effective immediately. Before this Martin was president of Aurora USA and CEO of U.S. CBD company Reliva before it was acquired by Aurora in May of this year. Prior to Reliva, Martin was president of Logic Technology, a manufacturer of e-cigarettes and also was a senior vice president and general manager at Altria. He replaces Darren Karasiuk, who has held the position since February 2019.

•Ilera Holistic Healthcare and the Southern University Agricultural Research Center have partnered on a new brand of medical THC products. The brand, called Ayo, joins hemp line Alafia, another collaboration between the Ilera and the historically Black university, which share one of the state’s two cannabis licenses. Louisiana recently expanded its medical marijuana laws, allowing any physician to recommend it for any condition. Ayo products will only be available in Louisiana.

•Denver, Colorado-based Dixie Elixirs will change its name in response to increased scrutiny of Confederate iconography. “Recently, the national conversation about racism and injustice has focused our attention to the pain the Dixie name can cause due to the historical context of the word,” the company wrote on its website. “We stand shoulder to shoulder with the Black community, and we stand firmly against racism and injustice. To stay true to these values, we have decided to change our name.” A new name has yet to be determined.

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