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News Briefs for July 17, 2020

July 17, 2020

•Lebanon, Kentucky-based Limestone Branch Distillery has debuted the 2020 release of its Yellowstone Limited Edition Kentucky Straight Bourbon. The new whiskey is aged for seven years, then finished in French Armagnac barrels, and will retail at $100 a 750-ml when it hits shelves in September. Around 5,000 cases of the 101-proof Yellowstone Limited Edition Bourbon are being produced. Limestone Branch was founded by Steve and Paul Beam in 2011; Luxco has had a 50% stake in the distillery since 2014.

•Breakthru Beverage has named two new vice presidents, appointing P.J. Horgan as executive vice president for Delaware and Bob Trostel as vice president, state industry relations. Horgan most recently served as Breakthru’s lead for Pennsylvania, where he navigated the state’s Covid-19 shutdown (and eventual reopening) of liquor stores. He has over 30 years in the industry. Trostel, previously Breakthru’s vice president for Delaware, will now work closely with Breakthru senior vice president of governmental and regulatory affairs Jennifer Zenker, as he develops the company’s policy and addresses legislative issues affecting the company.

•Impex Beverage has announced the U.S. launch of Milk & Honey Distillery’s spirits line, Israel’s first whisky distillery. The rollout includes three M&H labels—Classic Single Malt, Elements Sherry, and Levantine gin—and follows last year’s limited release of Milk & Honey Whisky In Bloom. All three spirits are bottled at 46% abv, with the Classic Single Malt matured in ex-Bourbon and ex-red wine casks, and Elements Sherry aging in ex-Bourbon, ex-Oloroso, and ex-PX Sherry casks.

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