News Briefs for July 20, 2020July 20, 2020
•Richmond, Virginia’s Winebow has named two new vice presidents to lead their spirits portfolio, effective August 1. Jessica Partington has been named as Winebow’s new vice president of wholesale spirits, sales; and comes to the role with over a decade of industry experience. She joined Winebow in 2019 and has worked as vice president, wholesale spirits, east. Winebow has also promoted Monique Huston to vice president of wholesale spirits, portfolio. She has over 20 years of industry experience and has worked at Winebow since 2015. Most recently, she served as Winebow’s vice president, wholesale spirits, west.
•The Massachusetts state legislature has drafted and approved a law allowing bars and restaurants to sell cocktails to-go. The bill, which is awaiting the governor’s signature, would allow for sales of sealed cocktails through February 2021, or whenever the Covid-19 state of emergency is lifted, whichever is later. To comply with the new law, drinkers will need to store the sealed drinks in the trunk or another “non-passenger compartment” while driving.
•Napa, California’s Bouchaine Vineyards has named Scott Stowe as the company’s new national sales manager. Stowe comes to Bouchaine with nearly 30 years of experience in the wine and spirits industry, most recently serving as the western regional director of sales at Pacific Highway Wines. In addition to his time at Pacific Highway, Stowe has worked at Luna Vineyards, the Mendocino Wine Company, and Kendall-Jackson Wine Estates, among other companies. In his new role, Stowe will spearhead Bouchaine’s on- and off-premise business and drive growth for the winery’s portfolio of estate-grown Pinot Noirs and Chardonnays, among other varietals.
•Heaven Hill has announced a packaging refresh and ad campaign for Pama Pomegranate Liqueur. The new packaging modernizes the brand and replaces the old logo—a full pomegranate tree—with a closeup of pomegranates hanging from tree branches. The brand’s new campaign, Just Add Pama, will run in digital and social channels—plus point-of-sale material—and includes an updated brand website featuring cocktail ideas.
•Anheuser-Busch is launching Busch Light Apple as a line extension of its Busch Light brand. The first flavored release for the brand, it is a light lager made with apple flavors, available now in select states nationwide for a limited time. Busch Light Apple’s release will be supported by two television ads, titled Whispers of Busch Light Apple and Oh Yeah. It will retail in 12-, 24-, and 30-packs of 12-ounce cans.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.