Whisky Advocate: Investing In Whiskey History, Beam Suntory Partners With Historic Old Overholt SiteJuly 22, 2020
Many American whiskeys tout their history and authenticity, but few can lay claim to their actual birthplace. Old Overholt can.
First made in western Pennsylvania in the early 1800s by Abraham Overholt, one of the rye whiskey’s earliest distilleries still stands at West Overton Museums in Scottsdale, a living history site that traces the area’s evolution from agrarian to industrial, with a particular emphasis on the founding Overholt family. Now, Old Overholt parent company Beam Suntory is partnering with West Overton to ensure that the whiskey’s role in that story continues to be highlighted and supported.
“It always felt like a no-brainer to us,” says Jon Marks, brand director for small batch at Beam Suntory, explaining that Beam Suntory feels a duty to help maintain such an important piece of Old Overholt’s history. “We are stewards of this brand. We own this brand today, and it’s our responsibility to do right by it.” Whisky Advocate has more.—Susannah Skiver BartonSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Beam Suntory, Old OVerholt
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