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Quintessential Expands California Range With Geyser Peak Purchase

July 22, 2020

Napa-based Quintessential Wines has bolstered its California portfolio, acquiring the Geyser Peak, Atlas Peak, XYZin, and Outlot brands from Australia’s Accolade Wines for an undisclosed sum. Effective August 1, the deal covers production, global sales, and marketing of the four labels, which have total U.S. volume of approximately 160,000 cases.

Noting the 140-year history of the Geyser Peak brand, Quintessential co-owner Dennis Kreps told SND he sees an opportunity to reinvigorate the franchise, which will benefit from an expanded sales force and the efforts of new consulting winemaker Robert Pepi, Jr. “The growth potential for Geyser Peak is considerable,” Kreps said. “By honing our focus on Sauvignon Blanc and quality Sonoma County wines, we see the distribution building to as much as a half a million cases.” He added that plans for Napa Valley-based brand Atlas Peak include a new Sangiovese-based blend, also in partnership with Pepi.

Accolade chief executive Robert Foye said the move to exit wine production in the U.S. “reflects our sharpened focus on building core international brands and markets.” But he added that Accolade continues to regard North America as an “enormously important” market, referencing the company’s recent appointment of Quintessential as importer for its Hardy’s, Grant Burge, St Hallett, and Mud House labels.—Daniel Marsteller

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