Exclusive news and research on the wine, spirits and beer business

News Briefs for July 29, 2020

July 29, 2020

•Siduri, part of the Jackson Family Wines portfolio, is launching a new augmented reality experience in collaboration with design firm Rock Paper Reality. The Siduri Holographic Experience, built with Microsoft’s Mixed Reality Capture Studios technology, features Siduri founder Adam Lee catapulting out of a wine bottle in a variety of immersive, three-dimensional segments. The experience can be accessed via hyperlink or by scanning a QR code, which will be included on all of Siduri’s labels by next year. Siduri, known for cool-climate Pinot Noir, was up 10% to 40,000 cases in the U.S. last year, according to Impact Databank.

•Drizly has suffered a data breach, with hackers obtaining data for up to 2.5 million users of the alcohol delivery platform, according to the company’s customer service team. While Drizly acknowledges that information like email addresses, dates of birth, encrypted passwords, and delivery addresses have been stolen, it is adamant that credit card information was not exposed by the hack. In an email to users, Drizly did not say when or how the information was accessed and encouraged users to change their passwords.

•Napa, California-based Quintessential Wines has added a new Peach flavor to its line of Tropical Moscatos. The fifth flavor in the series, Peach joins Passion Fruit, Mango, Strawberry, and Grapefruit, imported from Asti, Italy in the Piedmont region. The wines are blended with fruit during the winemaking process and bottled at 5.5% abv. Tropical Peach Moscato is now available at select retailers nationwide.

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