Exclusive news and research on the wine, spirits and beer business

News Briefs for July 30, 2020

July 30, 2020

•Hampton Water, the wine brand founded by Jon Bon Jovi and his son Jesse Bongiovi, is partnering with World Central Kitchen. For the month of August, Hampton Water will donate $1 for every bottle sold to World Central Kitchen to help combat hunger and poverty spurred by Covid-19. All proceeds will go to minority owned businesses. Bon Jovi will promote the partnership with a free concert livestream on August 14 that will air on Hampton Water’s Facebook page. Hampton Water’s eponymous rosé, a collaboration with Languedoc winemaker Gerard Bertrand, more than tripled in size to 70,000 cases in the U.S. last year, according to Impact Databank.

•Sutter Home Family Vineyards has expanded its lineup to include a 3-liter boxed format. Moving forward, Sutter Home Chardonnay, Cabernet Sauvignon, and Pinot Grigio wines will now be available in 3-liter boxes, each priced at $18. The Sutter Home portfolio—which includes some 21 different varietals—is also available in 187-ml., 500-ml., 750-ml., and 1.5-liter formats. The brand depleted 10.2 million cases in the U.S. last year, according to Impact Databank.

•3 Badge Beverage Corp is launching Tree Fort, a new wine brand from California’s Central Coast. Retailing at $17 a 750-ml., the Tree Fort range includes Chardonnay and Sauvignon Blanc from Monterey, Pinot Grigio and Cabernet Sauvignon from Paso Robles, and a Pinot Noir from Arroyo Seco. The new brand’s packaging evokes California’s outdoor culture and includes taste descriptors to allow consumers to easily determine the style that suits their palate. Tree Fort is rolling out nationwide. 3 Badge saw sales increase 3% in the first half despite the pandemic, with its Bozal Mezcal brand showing especially strong growth.

•Diageo has debuted the latest offshoot to the Smirnoff Ice family of flavored malt beverages, Smirnoff Ice Zero Sugar. The 4.5% abv RTD is made without added sugar, instead using artificial sweeteners to come in at under 100 calories per 11.2-ounce bottle. The new offshoot is billed as offering the same sweet citrus flavor as the original Smirnoff Ice. Smirnoff Ice Zero Sugar is now available nationwide in 6-packs of bottles for around $9.

•Brown-Forman has announced a new single barrel bottling of Jack Daniel’s celebrating country musician Eric Church. The 47% abv whiskey is bottled from barrels selected by Church and packaged with a special edition black and gold embossed label. The barrels were selected with help from master distiller Jeff Arnett from the top floor of a warehouse on Coy Hill. Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey will roll out nationwide in August.

•Brockmans Gin is expanding into a number of new states. Brockmans has partnered primarily with Republic National Distributing Company, which will bring Brockmans distribution to Texas, South Carolina, Maryland, and Washington, D.C., as well as California through the RNDC/Young’s joint venture. Brockmans will also enter Indiana with Carroll Wine & Spirits and Kentucky with Heidelberg Distributing. With these markets added, Brockmans is present in 22 states nationwide, retailing for $35 a 750-ml.

•Pelotón de la Muerte has announced two new mezcals set to debut in the U.S. in August. First up is Criollo, a 50.2% abv mezcal made from wild agave from Guerrero. The second new release is Pechuga, a 45.1% abv spirit that is made from a field blend of agave from Guerrero and infused with botanicals during distillation (unlike some Pechuga expressions, Pelotón de la Muerte’s is vegan.) Both new expressions are double distilled and will retail for approximately $40 a 750-ml. M.S. Walker is the importer for the Pelotón de la Muerte line, which also includes an Espadín expression that retails for around $30 a 750-ml.

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