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News Alert: Brad Vassar Named Strategic Advisor To The CEO At Southern Glazer’s, Will Join Board Of Managers

August 3, 2020

Southern Glazer’s Wine & Spirits has appointed its longtime executive Brad Vassar to the new role of strategic advisor to the CEO, while also naming him to the company’s board of managers, effective September 8.

In his new role, Vassar will continue reporting to Southern Glazer’s CEO Wayne Chaplin and oversee the company’s Exceptional Leaders Program, which focuses on developing executive talent. He’ll also mentor the commercial leadership team, which includes chief commercial officer John Wittig, chief sales and marketing officer Gene Sullivan, and chief growth officer David Chaplin. Wittig and Sullivan will report directly to Wayne Chaplin, while David Chaplin will report jointly to John Wittig and Wayne Chaplin, also effective September 8.

Vassar currently serves as executive vice president and COO at Southern Glazer’s. He held that same title at Southern Wine & Spirits prior to its 2016 merger with Glazer’s Inc. Vassar began his career in sales at Berberian Brothers in Northern California, and joined Southern Wine & Spirits of America in 1991 as a district manager for California’s Central Valley. He rose to become general manager of Southern California in 1997 and then general manager of Southern Wine & Spirits in 2004, before being named executive vice president and COO.—David Fleming

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