Diageo Acquires Promising Super-Premium Gin Label Aviation For $610 Million

In case you missed this morning’s news alert, Diageo as agreed to acquire Aviation gin and parent company Davos Brands in a deal worth up to $610 million. The total consideration includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten-year period. Aviation nearly doubled in size to 53,000 cases in the U.S. last year, according to Impact Databank. Here’s the full story.

Tagged : Aviation Gin, Davos, Diageo

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.