Diageo Acquires Promising Super-Premium Gin Label Aviation For $610 MillionAugust 17, 2020
In case you missed this morning’s news alert, Diageo as agreed to acquire Aviation gin and parent company Davos Brands in a deal worth up to $610 million. The total consideration includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten-year period. Aviation nearly doubled in size to 53,000 cases in the U.S. last year, according to Impact Databank. Here’s the full story.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.