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Ketel One Targets Spritzer Segment With New Canned RTDs

August 25, 2020

Ketel One vodka, part of the Diageo portfolio, has entered the premixed cocktail market with a new line of Botanical Vodka Spritzes. The new low-abv drinks come in the same three flavors as the brand’s original Botanicals offshoot—Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose—and all are at 3.6% abv per serving. They have 73 calories per can and contain no carbs, sweeteners, nor added sugars.

The Ketel One Botanical Vodka Spritzes are launching in Arizona, California, Nevada, Texas, Florida, New Jersey, Ohio, Washington, and Illinois on September 1, retailing at $15 a 4-pack and $4 per individual can. Ketel One was up 4% to 2.4 million cases in the U.S. last year, according to Impact Databank.—Shane English

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