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News Briefs for September 2, 2020

September 2, 2020

•Healdsburg, California-based Rodney Strong Wine Estates has debuted Knotty Vines, a new premium-priced brand. Comprised of fruit-driven iterations of Chardonnay, Pinot Noir, Cabernet Sauvignon, and a red blend, the Knotty Vines range is aimed at older millennials and Gen-X consumers. The new label is rolling out nationwide, with all wines retail priced at $15 a 750-ml. The Rodney Strong Wine Estates portfolio also includes Rodney Strong Vineyards, Davis Bynum Wines, Upshot Wines, and Rowen Wine Co.

•Beau Joie Champagne is launching a new Squire bottling, targeted to food and drug retailers and national U.S. chains. Retailing at $45 a 750-ml., the new entry is a zero-dosage Champagne whose packaging features a three-dimensional copper shrink sleeve that mirrors the look and aesthetic of the Beau Joie flagship line. Additionally, Beau Joie, part of the Las Vegas-based Toast Spirits portfolio, has announced expansion into the U.K., Australia, and Vietnam markets, and is now distributed in 24 countries. The brand is also the official Champagne partner of the Vegas Golden Knights NHL franchise.

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