Exclusive news and research on the wine, spirits and beer business

News Briefs for September 8, 2020

September 8, 2020

•Diageo’s 2020 Special Release Collection of rare Scotch features eight cask-strength single malts, all selected by master blender Craig Wilson and organized around the “Rare by Nature” theme that debuted with the 2019 releases. Unlike last year, however, when just three of the whiskies were available in the U.S., the full 2020 Special Release Collection is hitting shelves stateside. Whisky Advocate has a look at this year’s selections.

•Southern Glazer’s has expanded its Proof e-commerce platform to 27 U.S. markets. The platform, which debuted in March 2019, is now being used by 80,000 Southern Glazer’s customers across the country, the company notes. Among other features, Proof allows SGWS customers to shop online 24/7, search products, pay online, quickly reorder from previous invoices, and browse third-party reviews, food pairings, and cocktail recipes. SGWS chief commercial officer John Wittig said the wholesale giant is “committed to innovation and continually evolving Proof based on customer feedback” to further enhance and streamline the platform moving forward.

•Louisville, Kentucky’s Rabbit Hole, part of the Pernod Ricard portfolio, has announced the first release in a new Founder’s Collection, dedicated to special bottlings from the distillery. In October, Rabbit Hole will launch Boxergrail Founder’s Collection Kentucky Straight rye, a cask strength, limited release pulled from some of the first whiskies distilled by Rabbit Hole. The 57.3% abv rye aged for six years and was assembled from seven barrels. The limited release of only 1,315 bottles will be available across the U.S. in select stores for around $195 a 750-ml.

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