Spain’s Familia Torres Moves To Wilson Daniels In The U.S.September 10, 2020
Torres, one of Spain’s iconic wine families, has announced a new route to market in the U.S. Wilson Daniels has been appointed as the U.S. importer for the fifth-generation family-owned winery’s Familia Torres range, which includes premium and super-premium wines from Penedès, Priorat, Ribera del Duero, Rueda, and Rias Baixas.
“This provides us an entry into Spain in grand style, working with a family that has a legacy of 150 years and nearly 2,200 hectares (5,400 acres) under vine,” Wilson Daniels president Rocco Lombardo tells SND. “When people think of fine wine from Spain, they think of the Torres family.”
The Familia Torres portfolio retails from about $15 a 750-ml. at the lower end to above $100 a bottle at its higher tiers. Currently at around 25,000 cases in the U.S., Lombardo sees the potential for it to double in size in the next three to five years. “Their vision for the future is premiumization,” he says. “That vision includes working more with ancestral varietals, single vineyard designates, and other areas where we thrive.”
While the flagship Familia Torres wines are moving to Wilson Daniels, Empson USA will be handling more volumetric Torres brands including Sangre de Toro, Viña Esmeralda, Viña Sol, De Casta, and 5G. On the spirits side, Torres 10-year, 15-year, 20-year, and Jaime I brandies, as well as Magdala orange liqueur and El Gobernador Pisco, will now be imported by Infinium Spirits. Wilson Daniels and Infinium are both part of the Underwood family’s Young’s Holdings.
Overall, Torres’s U.S. wine volume has hovered around 75,000 cases in recent years, according to Impact Databank’s estimate. Ste. Michelle Wine Estates represented the Torres range in the U.S. from 2014-2019, with the company subsequently serving as its own U.S. importer.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.