News Briefs for September 24, 2020September 24, 2020
•Absolut will debut its first TV ad in three years on Monday, September 29 before the first presidential debate, featuring the tagline “Vote First, Drink Second.” Non-partisan, election-themed spots encouraging consumers to vote will also hit out-of-home, digital, and social channels. Additionally, parent company Pernod Ricard USA will close its offices and adjust schedules for manufacturing facilities on Election Day, November 3, to allow all employees time off to vote, and is encouraging other drinks industry leaders to do the same. “We can deliver a resounding message that the spirits industry understands the importance of voting in creating a more engaged society,” said Pernod Ricard North America chairman and CEO Ann Mukherjee.
•Zachys auction house scored big in its European debut Sept. 12, thanks to a consignment from the Grand Award–winning restaurant Enoteca Pinchiorri. The New York–based auction house sold over 2,500 bottles from restaurant owner Giorgio Pinchiorri’s world-renowned cellar in Florence, Italy, bringing in a total of $4.1 million. The event took place at Cabotte Wine Bar and Restaurant in London, but was available via livestream and overseen from the Zachys home office in White Plains, N.Y., by president Jeff Zacharia and head of sales Charles Antin. Wine Spectator has all the details.
•Edrington has announced the sixth and final release in the Macallan Edition Series. The Macallan Edition No. 6 is a 48.6% abv whisky made from liquid matured in both European and American Sherry-seasoned oak casks. Tying in with the launch, the Macallan has started a partnership with the Atlantic Salmon Trust to support efforts to protect at-risk fish, including in the Macallan’s own section of the river Spey. The Macallan Edition No. 6 is rolling out globally this month and will retail for around $150 in the U.S. Last year, the Macallan was at 268,000 cases in the U.S., according to Impact Databank.
•Heaven Hill Brands has released a packaging refresh for parts of the Evan Williams family of whiskies. Evan Williams Black’s new label sports a richer gold color and a black and gold capsule with Evan Williams’s signature. The bottled-in-bond release features a green and white label that more prominently shows the higher proof and the standards of bonded whiskey; the capsule shows the tax strip designating the whiskey as bonded. Evan Williams’ flavored releases will now feature a centered label and the new bottle shape.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.