Interview, Part 2: Marc Taub, President And CEO, Taub Family Cos.September 24, 2020
In the second part of our interview, Marc Taub, president and CEO of Taub Family Cos., discusses his company’s expansion into California wine as well as the ongoing development of its spirits portfolio.
SND: What’s the status of your foray into the California wine business?
Taub: California is very exciting for us. The biggest difficulty right now is not being able to be out there as much as I would like. On the Napa side, we’ve fully transitioned Heritance to become Taub Family Vineyards. We’ve got partnerships with Andy Beckstoffer and the Morisoli family in terms of sources for incredible wine, and added to that, a great source from Mount Veeder and Howell Mountain. My son, Jake, introduced me to Jesse Katz from Aperture Cellars, spurring another partnership. Last vintage, we began making wine with Jesse at his new state-of-the-art Aperture facility. Looking ahead, we’re going to do a separate line of wines from the Beckstoffer estate in cooperation with Jesse.
SND: How’s progress at your Saracina property in Mendocino?
Taub: We’ve got a phenomenal property that we’re continuing to reshape. We’re working on a long-term plan for a visitor experience, and beyond our 100 acres of vineyards on the ranch we’re finding some great sources all over the valley. We’re also expanding the overall winery footprint to accommodate production from other sites in California, and we’ve repackaged the brand with a whole new look and feel. This year, we bottled a single-vineyard expression from the Lolonis vineyard—the oldest Sauvignon Blanc vineyard in California, planted in 1942. We’re releasing that in the new package and expanding into new markets with it, as well as a Winter’s Edge field blend.
SND: How is the spirits side of the business rounding out?
Taub: Drumshanbo Gunpowder gin is the leader in our spirits stable and showing growth in excess of 50% this year. We’ve had a nice balance of on-premise and retail from the beginning. We’re going to launch a single pot still Irish whiskey from Drumshanbo as well, staying in the very high end at a $65 retail price. We’re also in the process of bringing to market Jacob’s Pardon, an American whiskey brand, first with two limited production, barrel-strength single cask expressions. These will be followed by a small batch offering, before we go into a broader line. Again, we’re talking about limited quantities of very high-end whiskey, just the right way to launch a brand with heritage dating back to Prohibition.
SND: Any other standout brands on the spirits side?
Taub: Dos Maderas is seeing excellent growth of 32% this year, driven by its special 5+5 rum ($37 a 750-ml.), aged in Pedro Ximénez casks. And we’ve added to our Mexican portfolio with Gracias a Dios Mezcal. The brand had been in the marketplace for a couple of years and has a strong following, complementing our Chamucos and Bribon Tequilas.
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