Exclusive news and research on the wine, spirits and beer business

News Briefs for September 25, 2020

September 25, 2020

•Minnesota-based Prestige Beverage has added Davidoff Cognac to its import portfolio for the U.S. The company is now rolling out Davidoff’s V.S. ($35), V.S.O.P. ($50), and X.O. ($150) releases—all bottled at 40% abv—in California, Colorado, Connecticut, Florida, Georgia, Hawaii, Indiana, Massachusetts, Minnesota, Nebraska, North and South Carolina, North and South Dakota, Nevada, New Jersey, Rhode Island, Texas, and Wisconsin.

•William Grant & Sons has relaunched Milagro Select Barrel Reserve, the brand’s luxury-priced tier. The full line—Blanco ($40), Reposado ($45), and Añejo ($55)—is returning to market in new bottles inspired by Mexican architectural works and featuring an engraved agave plant and colors specific to each release. Last year, Milagro was up 5.2% to 295,000 cases in the U.S., according to Impact Databank.

•Proximo Spirits has made former special edition Kraken Black Roast Coffee rum a permanent addition to the line. The 33.3% abv rum is made from macerating the brand’s Trinidadian spiced rum with coffee beans to create a richly spiced and sweet spirit, according to the company. Kraken Black Roast Coffee rum is now available across the U.S. Last year, The Kraken was at 410,000 cases in the U.S., according to Impact Databank.

•Sombra mezcal, part of the Davos Brands portfolio, has unveiled a new bottle design. The new packaging, which rolls out this fall, takes its inspiration from the vaso veladora, glass cups traditionally used to contain prayer candles that are common in Oaxacan churches. The updated design also includes a refreshed logo, copper lettering, and a reduced glass weight to be more eco-friendly. Sombra, which translates to “shadow,” is at 90 proof and retails at $35 a 750-ml. Diageo recently agreed to acquire Davos Brands in a deal worth up to $610 million.

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