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Medical Cannabis Player Trulieve Expands In Home State Of Florida, Enters Pennsylvania

September 29, 2020

Tallahassee, Florida-based Trulieve Cannabis announced a number of expansion and acquisition moves in recent days. Last week, the company opened its newest dispensary in Fort Myers, Florida. The location is its 59th in the Sunshine State and 61st nationwide.

Trulieve has established itself as the dominant player in Florida’s medical market. Its dispensary count is the highest of any company, followed by Surterra Wellness with 39 and Curaleaf at 33 out of a total 276 outlets, with other major players like MedMen, Harvest Health, and Green Thumb Industries with a handful each. But its sales figures show it to be far ahead of its closest competition. From September 18-24, Trulieve sold more than 60 million mg. of medical THC, according to weekly reports from Florida’s Office of Medical Marijuana Use, more than four times the sales of Curaleaf, its closest rival. Statewide sales for the week totaled 122 million mg. of medical THC, giving Trulieve a nearly 50% market share, a trend which has been consistent throughout the year.

When Florida lawmakers repealed the state’s ban on smokable medical products in March 2019, Trulieve was first to the punch, selling the first flower in the state three days later. Because these products are a later addition to the program, smokable products are categorized separately in the state agency data. Last week, Trulieve sold 23.8 million ounces of cannabis in smokable form, more than 18 million ounces more than its closest competition in the category, Surterra.—Danny Sullivan

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