News Briefs for October 2, 2020October 2, 2020
•Brown-Forman has kicked off “Make It Count,” a new global advertising campaign for Jack Daniel’s, in what it says is a first for the Tennessee whiskey brand. The company partnered with Energy BBDO to create TV, print, and out-of-home ads, plus social and digital activations in over 100 countries. The campaign tells the stories of everyday people who choose to live with purpose. It kicks off with “First Timers,” a 60-second video shot in Kiev, Ukraine by Ian Pons Jewell. Spark Foundry is the global media partner for the campaign. Last year, Jack Daniel’s depleted 13.31 million cases globally, according to Impact Databank, making it the fourth-largest premium spirits brand worldwide in volume terms.
•Kahlúa is extending with a new Blonde Roast Style liqueur. Made with medium roast coffee and hints of caramel, toffee and citrus flavors, Kahlúa Blonde Roast Style is at 20% abv and suggested to be served with tonic or coconut water. Pernod Ricard-owned Kahlúa posted 6% growth in NABCA channels in the 12 months through June. According to Impact Databank, the brand was up 1% to 800,000 cases in the U.S. in calendar 2019.
•Dan Aykroyd and John Alexander’s Crystal Head vodka has launched Onyx, a new vodka distilled from Blue Agave. The new brand extension is bottled at 40% abv in an opaque black bottle. The agave for the spirit is sourced from a single farm in Mexico and the final product is bottled without additives or sweeteners. Crystal Head Onyx will retail for around $55 a 750-ml. and joins the brand’s original release, made from Canadian corn, and Aurora, made from English wheat, in the full-time lineup.
•High West, part of the Constellation portfolio, has introduced two bottled whiskey cocktails, Barrel-Finished Manhattan and Barrel-Finished Old Fashioned. Both are made using a blend of Bourbon and rye, then finished in rye barrels. The Old Fashioned is at 43% abv, while the Manhattan is at 37% abv. Rolling out nationwide, High West’s new bottled cocktails retail at $50 a 750-ml. (containing 12 cocktails) and $30 a 375-ml.
•Crimson Wine Group is expanding its partnership with Johnson Brothers, which is now its exclusive distributor in Indiana, Wisconsin, South Dakota, and North Dakota. These new appointments are in addition to the existing partnership in Minnesota and Iowa. Crimson’s portfolio includes Seghesio, Pine Ridge, and Chamisal from California, as well as Oregon’s Archery Summit and Washington’s Double Canyon and Seven Hills.
•New Zealand’s Whitecliff Wines is debuting in the U.S., imported by California-based Palmateer Wine Group. The portfolio includes a Marlborough Sauvignon Blanc ($16) and Pinot Noir ($20), currently distributed to New York, California, Maryland, Washington D.C., Florida, Texas, Illinois, Colorado, and Connecticut. Whitecliff, one of the top family-owned wine companies in New Zealand, was founded in 1990 by the Mason brothers, who also own Sacred Hill winery. Whitecliff has more than 1,700 acres of vineyards in Marlborough.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.