Exclusive news and research on the wine, spirits and beer business

News Briefs for October 8, 2020

October 8, 2020

•Diageo is launching a new line of limited whiskies from its Tullahoma, Tennessee-based Cascade Hollow Distilling Co. Cascade Moon Edition No. 1 is an 11-year-old whisky at 42% abv, which is being promoted via the tagline “Mellow as Moonlight.” It’s rolling out in Tennessee, California, and Texas, retailing at $90. Cascade Hollow general manager and distiller Nicole Austin blended the whisky to feature similar tasting notes to those found in a gose-style beer. A second release from the Cascade Moon series will follow later this fall.

•Louisville, Kentucky-based Barrell Craft Spirits has introduced Barrell Armida, a blend of three straight Bourbon whiskies finished separately in Pear Brandy, Jamaican Rum, and Sicilian Amaro casks. Armida was bottled at 56.06% abv and is available at select retailers within the brand’s current 45 U.S. markets and online via the BCS website. A limited run of 3,700 750-ml. bottles is rolling out, retailing at $90. An independent blender and bottler of aged, cask-strength sourced whiskey and rum, Barrell Craft was founded by former marketing and tech entrepreneur Joe Beatrice in in 2013.

•Zignum mezcal has aligned with Blue Ridge Spirits and Wine Marketing to bolster its U.S. presence. Owned by Oaxaca’s Casa Armando Guillermo Prieto, Zignum’s portfolio includes three expressions: Joven ($35), Reposado ($40), and Añejo ($60). Saul Moise, commercial director USA at Casa Armando Guillermo Prieto, said the partnership will accelerate Zignum’s distribution throughout the U.S. Blue Ridge’s portfolio also includes Brockmans gin, Heering liqueur, and Mandarine Napoleon, among others.

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