Exclusive news and research on the wine, spirits and beer business

News Briefs for October 14, 2020

October 14, 2020

•Cincoro Tequila, the brand founded by Michael Jordan and other NBA owners, has released a limited number of 1.75-liter bottles of its Añejo Tequila. Each bottle is individually numbered and will be available for purchase on Cincoro’s website. Interested consumers can register now for a chance to buy. The 1.75-liter bottles will be available in Arizona, California, Connecticut, Washington, D.C., Florida, Illinois, Massachusetts, New Jersey, New York, Nashville, Dallas, and Houston.

•Palm Bay International is launching Drumshanbo Single Pot Still Irish Whiskey. Retailing at $65 a 750-ml., the newcomer is triple-distilled from a blend of malted Irish barley, unmalted Irish barley and Irish barra oats. It was aged five years in first use ex-Kentucky Bourbon and ex-Oloroso Sherry casks and was bottled at 43% abv. Rolling out nationwide, it joins Drumshanbo Gunpowder Gin in the Drumshanbo range.

•Herradura Tequila, part of the Brown-Forman portfolio, is introducing a new permanent extension to its range. Herradura Legend is an Añejo Tequila matured for 14 months in heavily charred, new American White Oak barrels. Herradura makes its own barrels and deeply grooves them to expose the Tequila to more layers of toasted oak. Legend will initially be available in select markets, including New York, New Jersey, Colorado, Oregon, California, Texas, Florida, Georgia, and North Carolina retailing at $125.

•Boston, Massachusetts-based Latitude Beverage has added a new Bourbon to its Wheel Horse Whiskey brand, following the launch of Wheel Horse rye earlier this year. The 50.5% abv whiskey is aged between two and four years from a mash of 70% corn, 21% rye, and 9% malted barley. The whiskey was distilled at the Owensboro Distilling Company in Kentucky and is now available in California, Colorado, Connecticut, Delaware, Illinois, Kentucky, Maryland, Massachusetts, Minnesota, Missouri, New Jersey, New York, Rhode Island, and Tennessee for around $28 a 750-ml.

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