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Exclusive: Svedka Targets Canned Cocktail Segment With Vodka Sodas

October 15, 2020

Constellation Brands has extended Svedka with a new range of canned Vodka Soda cocktails. The new offerings, made with real fruit juice and natural flavors, are at 8% abv and come in Strawberry Lemonade, Black Cherry Lime, and Mango Pineapple flavors. They’re rolling out now, retailing at $13 a 4-pack of 12-ounce cans, and $3 an individual can.

The canned cocktail space has been growing rapidly this year, with other key vodka players including Ketel One (Botanical Vodka Spritzes) and Absolut (Vodka Sodas and other cocktails) also launching new entries in the segment.

Svedka’s Vodka Soda launch follows the brand’s spring introduction of Pure Infusions, a line of naturally flavored vodkas made without sugar. The Swedish vodka brand reached 4.55 million cases in the U.S. last year, according to Impact Databank, and has averaged just over 5% annual growth over the last decade.—Daniel Marsteller

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