Exclusive news and research on the wine, spirits and beer business

News Briefs for October 23, 2020

October 23, 2020

•Follow Terry Bradshaw, four-time Super Bowl-winning quarterback for the Pittsburgh Steelers, on Facebook and you’re likely to catch one of his many live videos. They are personal diary entries from his ranch and the road, but on one late July day he greeted his followers from inside the O.Z. Tyler rickhouse in Owensboro, Kentucky. Bradshaw’s trip to O.Z. Tyler (recently renamed Green River Distilling Co.) was as much about business as pleasure: The distillery is the home of his own brand, Bradshaw Bourbon. Launched in February, the straight whiskey has a mashbill of 70% corn, 21% rye, and 9% malted barley, and is proofed to 51.9% ABV, a nod to the quarterback’s career completion percentage. Whisky Advocate has more.

•Diageo has expanded Smirnoff Spicy Tamarind into 15 new markets across the U.S. The 35% abv vodka is sweet and spicy, according to the company, and initially found popularity in Mexico before expanding into the U.S. It retails for around $13 a 750-ml. and will be a permanent addition in Texas, California, Arizona, Colorado, Illinois, and New Mexico; and a limited release in Arkansas, Missouri, Nebraska, Kansas, New Jersey, Massachusetts, North and South Dakota, Louisiana, Maryland, Wisconsin, Vermont, Georgia, and Nevada.

•Chicago-based cocktail mixers company Zing Zang has unveiled a range of spirits-based RTD cocktails across 20 U.S. states, with further distribution to follow. Including Bloody Mary, Margarita, and Bourbon Whiskey Sour expressions, the Zing Zang RTDs are at 9% abv and retail at $13 a 4-pack of 12-ounce slim cans.

•Dundee, Oregon’s Argyle Winery has named Briana Seeley as sales and marketing director. She joins Argyle from Adelsheim Vineyards, where she was vice president of consumer sales. Prior to that, Seeley worked for Young’s Market Company and launched Young’s luxury-focused Estate Group. In addition to her new role, Seeley will join the executive leadership team of Argyle’s parent company, Distinguished Vineyards & Wine Partners.

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