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News Briefs for October 26, 2020

October 26, 2020

•Ken Evenstad, who made his fortune in the pharmaceutical business before building one of Oregon’s most prominent wineries, Domaine Serene, died at his home Oct. 21 after a long history of chronic pulmonary issues. He was 77. Oregon’s wine industry was young when Ken and his wife, Grace, arrived 31 years ago, looking for land to plant a vineyard. They settled on a 42-acre property on the southernmost peak of the Dundee Hills. The Evenstads grew the business over the years and today own 1,000 acres, with 300 planted to Pinot Noir and Chardonnay. Wine Spectator has more on Evenstad’s life and career.

•Pernod Ricard USA has launched #EngageResponsibly, a new campaign aimed at discouraging online hate speech. Company CEO Ann Mukherjee has called on advertisers and social media companies to set new standards for more responsible advertising. The new campaign is supported by the Association of National Advertisers and the Global Alliance for Responsible Media and will give social media users new ways to report hate speech online. The program will also offer companies the opportunity to get Anti-Hate certified by investing in groups that combat hate. #EngageResponsibly is launching in the U.S. on Twitter, Instagram and Facebook in the first release, with additional platforms to be added moving forward.

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