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Diageo Acquires U.K.-Based Chase Distillery

October 26, 2020

Diageo has agreed to acquire the U.K.’s Chase Distillery for an undisclosed sum. Chase is known for its Potato Vodka and Chase GB gin, as well as flavored gin offerings like Pink Grapefruit & Pomelo, Seville Marmalade, and Rhubarb & Bramley Apple Gin. The portfolio also includes Williams Elegant 48 Gin, made using 48 rare varieties of apple from 200-year old orchards.

Diageo says the Chase deal bolsters its range in the U.K.’s premium-plus gin segment, which has been growing by strong double-digits in recent years. The transaction is expected to close early next year.—Daniel Marsteller

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