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News Briefs for November 11, 2020

November 11, 2020

•Scotland’s Loch Lomond Group has appointed Blue Ridge Spirits & Wine Marketing as its new U.S. sales and marketing agency, beginning January 1. The new partnership will give Blue Ridge responsibility for the Loch Lomond and Glen Scotia brands across the U.S., including Loch Lomond 12-year-old, Loch Lomond Original, Loch Lomond Open Golf Championship Special Editions, Loch Lomond 18-year-old, and the full Glen Scotia range from NAS whiskies up to the brand’s 25-year-old release. Loch Lomond’s whiskies join Brockman’s gin, Heering cherry liqueur, and Chocovine, among other brands, in the Blue Ridge portfolio. Loch Lomond previously had a U.S. partnership with Stoli Group.

•U.K.-based 6 O’Clock gin has launched in the U.S. through the company’s Tampa, Florida-based subsidiary. The initial rollout will cover cities in Florida and Georgia before expanding into other markets, and will bring four of 6 O’Clock’s gins—London Dry (43% abv), Brunel (50% abv), Damson (40% abv), and Sloe (26% abv)—to the market. In the U.S., 6 O’Clock gin is backed by banking executive Susie Martinez and her son Daniel, plus Robert Rothman, CEO of Black Diamond Capital and one of the owners of the Washington Football Team.

•Georgian wine brand Lost Eden has debuted in the U.S. Retailing at $19 a 750-ml., the red blend features Georgia’s signature Saperavi grape, with a portion of the wine made in traditonal Qvevri fermentation vessels. Lost Eden is led by 11th-generation winemaker Lado Uzunashvil, Georgian wine veteran Levan Gachechiladze, and entrepreneur Tariel Chichua.

•Wilson Daniels veteran Alex Schrecengost has launched Virtual With Us, a new interactive remote cocktail hour concept aimed at businesses and other large organizations. The company partners with sommeliers including Jennifer Foucher (formerly of Fiola), Joshua Lit (formerly of Gotham Bar & Grill), and Brian Long (Marea) to host happy hours for business employees—many of whom continue to work remotely—with wines sourced from local retailers. In the future, Virtual With Us plans to also launch in-person events including exclusive corporate trips and pop-up dining experiences among other offerings.

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