Pabst’s Cannabis Seltzer Aligns With Driven To Tap California’s Delivery MarketNovember 17, 2020
Pabst Labs has partnered with e-commerce platform Driven to offer delivery of its new Pabst Blue Ribbon Cannabis Infused Seltzer to 92% of California’s population. Consumers can order the product through Driven’s Budee and Ganjarunner websites and receive delivery in 90 minutes or the next day, depending the market.
Los Angeles-based Pabst Labs recently announced the launch of its 12-ounce, non-alcoholic lemon-flavored seltzer containing 5mg of THC, 25 calories, and 5 grams of sugar. “Pabst Blue Ribbon’s brand presence in the cannabis-infused beverage category will be a catalyst for growth in this important segment,” said Jason Gloria, vice president, operations at Budee and Ganjarunner.
Driven recently agreed to be acquired by Stem Holdings in a deal worth $41 million ($31m) and expected to close before the end of the year. As part of Stem, Driven is slated to expand its footprint to more U.S. markets.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. You will also receive the Cannabis edition as part of your subscription.