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Pabst’s Cannabis Seltzer Aligns With Driven To Tap California’s Delivery Market

November 17, 2020

Pabst Labs has partnered with e-commerce platform Driven to offer delivery of its new Pabst Blue Ribbon Cannabis Infused Seltzer to 92% of California’s population. Consumers can order the product through Driven’s Budee and Ganjarunner websites and receive delivery in 90 minutes or the next day, depending the market.

Los Angeles-based Pabst Labs recently announced the launch of its 12-ounce, non-alcoholic lemon-flavored seltzer containing 5mg of THC, 25 calories, and 5 grams of sugar. “Pabst Blue Ribbon’s brand presence in the cannabis-infused beverage category will be a catalyst for growth in this important segment,” said Jason Gloria, vice president, operations at Budee and Ganjarunner.

Driven recently agreed to be acquired by Stem Holdings in a deal worth $41 million ($31m) and expected to close before the end of the year. As part of Stem, Driven is slated to expand its footprint to more U.S. markets.—Daniel Marsteller

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