News Briefs for November 19, 2020November 19, 2020
•While many holiday traditions are likely to be upended this year, the annual launch of Beaujolais Nouveau on the third Thursday of November will not be one of them. Per French law and tradition, Georges Duboeuf 2020 Beaujolais Nouveau ($13.50 a 750-ml.), Beaujolais Nouveau Rosé ($13), and Beaujolais-Villages Nouveau ($15) became available worldwide at midnight last night. Duboeuf importer Quintessential Wines will distribute over 1 million bottles (83,000 cases) of Nouveau, adorned with the artwork of this year’s Georges Duboeuf Beaujolais Nouveau Artist Label Competition winner, Maeve Croghan.
•Appleton Estate, part of the Campari America portfolio, has announced a new collection of rare pot still rums, set to launch in early 2021. The Hearts Collection consists of three vintage-dated rums, aged between 21 and 26 years. This collection marks the first time that Appleton will release a series of rums entirely composed of pot still spirits. The three vintage releases—1994, 1995, and 1999—will be available in extremely limited quantities; only 3,000 bottles of each will be distributed worldwide.
•Diageo has released the 2020 Distillers Edition Collection of Scotch whiskies to retailers across the U.S. The six releases cover a wide range of Scotch styles and vintages, bringing new whiskies from Oban (2006, 43% abv, $95), Talisker (2010, 45.8%, $85), Lagavulin (2005, 43% abv, $110), Cragganmore (2008, 40%, $85), Dalwhinnie (2005, 43%, $90), and Glenkinchie (2008, 43% abv, $85) to market. The Cragganmore bottling underwent a second maturation in Port casks, while the other five entries saw a second maturation in Sherry casks.
•Oregon-based Westward Whiskey is launching a new permanent line extension, Westward Oregon Pinot Noir Cask ($90), into national distribution, after a limited rollout in its home state. Pinot Noir Cask joins the original Westward American Single Malt ($70) and Stout Cask Finish ($90) offerings in the core range. Along with the new whiskey, Westward has unveiled a new bottle design and logo that pays homage to its Northwest provenance. Diageo’s Distill Ventures took a minority stake in Westward in 2018.
•Ménage à Trois, part of the Trinchero Family Estates portfolio, has debuted its first-ever television advertising campaign. The new commercial highlights the brand’s Red Blend, Silk, and Gold wines. The 30-second spot is now airing on the Bravo, Food Network, HGTV, TLC, and Lifetime networks, as well as on Roku streaming devices, slated for prime time, daytime, and weekend slots. Ménage à Trois has annual U.S. volume of approximately 3 million cases, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.