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Diageo Unveils 10-Year Action Plan Emphasizing Sustainability, Inclusion, And Moderation

November 23, 2020

Diageo has announced an ambitious 10-year plan to bolster sustainability across its business, while empowering an ethnically diverse leadership team and encouraging moderation by consumers. Among the goals are achieving net zero carbon emissions across direct operations and working with suppliers to reduce indirect carbon emissions by 50%, while ensuring that every drink the company produces will take 30% less water to make than it does today.

Diageo also aims to have 45% representation of leaders from ethnically diverse backgrounds by 2030, as well as 50% of all leaders being women, and says it will “provide skills and training to over 1.7m people to help create an inclusive and thriving hospitality sector.”

In addition, the company plans to reach more than one billion people with messages of moderation from its brands over the next decade, change the attitudes of five million drivers towards drunk driving, and educate over 10 million people on the dangers of drinking underage through its “Smashed” alcohol awareness program, which is now operating across all continents.—Daniel Marsteller

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