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Whisky Advocate: Moët Hennessy Will Look To Build WhistlePig In Overseas Markets

December 21, 2020

Three years after it purchased Washington’s Woodinville Whiskey, luxury spirits conglomerate Moët Hennessy has taken a minority stake in Vermont-based WhistlePig. The financial terms weren’t disclosed. The deal will see WhistlePig’s international standing increase significantly as Moët Hennessy assumes distribution of the whiskies outside of the U.S., with a goal of significantly expanding the brand’s presence abroad.

The move has some synergies with Moët Hennessy’s existing American whiskey distillery, Woodinville: Both Woodinville and WhistlePig were heavily influenced in their early years by legendary master distiller Dave Pickerell, who passed away in 2018. Before his death, in 2017, Pickerell confided to Whisky Advocate that he expected WhistlePig to be acquired sometime soon. Indeed, the brand and distillery would be a jewel in any portfolio, even one as high-end as Moët Hennessy’s. But according to a WhistlePig spokesperson, the possibility of a full acquisition in the future is not on the table. Whisky Advocate has the full story. —Susannah Skiver Barton

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