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News Briefs for January 11, 2021

January 12, 2021

•Spanish wine importer Jorge Ordóñez Selections has partnered with Colorado’s Maverick Wine Co. and Nebraska’s Quench Fine Wines for wholesale distribution in those states, effective January 30. The majority of brands within the Jorge Ordóñez portfolio will now be represented by Maverick and Quench in Colorado and Nebraska, respectively; Bodegas Muga, however, will continue to be available via Synergy Fine Wines & Giuliana Imports, which previously handled the entire Ordóñez lineup in both states. Company founder Jorge Ordóñez played a key role in creating the market for modern Spanish wines in the U.S.

•Napa-based CK Mondavi & Family is introducing temperature-sensitive labels on its white wines that inform consumers when the bottles are perfectly chilled to 55 degrees Fahrenheit. Coinciding with the company’s 75th anniversary, the new labels are printed with thermochromic ink, causing the front label to transform from a light cream color at room temperature to bright, full color when properly chilled. Additionally, all of the winery’s core offerings are receiving a 75th anniversary seal this year. With annual volume of approximately 1.3 million cases, the CK Mondavi brand retails at $7 a 750-ml. and includes a Moscato, Pinot Grigio, Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Merlot, and Red Blend.

•Riboli Family has announced the retirement of national sales manager Paul Hecht. Hecht joined California-based Riboli in 2010, and is credited with expanding the company’s out-of-state sales from less than 45,000 cases to over 4 million cases during his tenure. In 2020, he helped drive Riboli’s Stella Rosa brand past the 5-million-case mark overall. Hecht also played a key role in developing Riboli Family’s national sales team and its higher-end Riboli Estates group. Riboli is slated to announce a new appointment within its sales team next week.

•Anheuser-Busch InBev has announced Bud Light Seltzer Lemonade, the newest addition to brand’s entry into the hard seltzer category. The 5% abv releases come in at 100 calories per 12-ounce serving and will initially launch in four flavors: peach, black cherry, strawberry, and original lemonade. The new releases are launching on January 18 nationwide. The launch will be accompanied by two new commercials—titled ‘Tire’ and ‘Family Jewelry’—that feature the new seltzer alongside drinkers commenting that it’s better than their grandmothers’ lemonade.

•Southern Glazer’s Wine & Spirits has appointed Tim Anderson senior vice president and general manager of Kansas and Iowa. Anderson most recently served as senior vice president and general manager of Kansas and has worked in the spirits industry since the late 1980s, including time with Johnson Brothers and Gallo, among other companies, before joining Glazer’s in 2007. In his new and expanded role, Anderson will continue to report to Scott Westerman, the executive vice president of the North Central Sub Region. Anderson steps into the role as Iowa’s previous leader, John D’Attoma, has recently retired.

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