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News Briefs for January 20, 2021

January 20, 2021

•Rémy Cointreau has a launched a new limited edition bottle for Rémy Martin VSOP Cognac that hearkens back to the brand’s designs from the 1980s and 1990s. The bottle features a gold label and comes in a cardboard box with cassette tape art inspired by hip-hop and mixtape culture. The Cognac inside is Rémy’s normal 40% abv VSOP Cognac. The limited edition bottling is available now in select retailers across the U.S. for around $50 a bottle. Rémy Martin is the second-largest Cognac brand in the U.S., with volume approaching 1 million cases.

•Disaronno and Jack Daniel’s are teaming up with a new initiative called Velvet Fire, a cocktail created by combining Disaronno Velvet with Jack Daniel’s Tennessee Fire in a 2-to-1 ratio. Disaronno Velvet, launched last April, is the newest addition to the brand’s lineup; it’s at 17% abv and retails for $30 a 750-ml. The Velvet Fire campaign is being supported with a dedicated release bundling a bottle of Disaronno Velvet with a bottle of Tennessee Fire. It’s available now nationwide priced at $50 for the two 750-ml. bottles.

•Benjamin de Rothschild, chairman of Edmond de Rothschild Holding SA, passed away January 15 of a heart attack at his home in Pregny, Switzerland. He was 57. Head of the Edmond de Rothschild group since 1997, he was a noted entrepreneur and philanthropist with interests running across the worlds of finance, sailing, automobiles, and wine. He’s survived by his children and wife Ariane de Rothschild, who in recent years has taken a leading role in further developing the group’s wine holdings, which include Bordeaux’s Château Clarke, Château Malmaison, and Château des Laurets, as well as wines from Spain, Argentina, South Africa, and New Zealand.

•Heaven Hill Brands has named Andy Shapira as vice president of external business development, responsible for pursuing strategic acquisitions and providing the company and its leadership team with insight about emerging market conditions. Shapira was previously Heaven Hill’s director of corporate analysis.

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