Daily Archive: January 29, 2021
Exclusive: Cointreau To Advertise In The Super Bowl, With A “Love Letter” To The On-Premise
As a brand known for its frequent inclusion in the most popular cocktail in America—The Margarita—Cointreau is among the spirits labels pulling hard for a robust on-premise comeback. In hopes of jumpstarting that recovery, the Rémy Cointreau-owned liqueur will advertise in the Super Bowl for the first time this year, debuting a new campaign in collaboration with the Independent Restaurant Coalition. Continue reading →
Posted in News on January 29, 2021DISCUS: U.S. Supplier Revenues, Volumes Jump In 2020
U.S. spirits supplier revenues surpassed $31 billion on volume up 5.5% to 251 million 9-liter cases in 2020, according to the Distilled Spirits Council of the U.S. With that strong performance, spirits’ share of total beverage alcohol supplier revenues climbed to 39.1%. Continue reading →
Posted in News on January 29, 2021News Briefs for January 29, 2021
•As SND recently reported, Baron Benjamin de Rothschild—banker, philanthropist, and wine estate owner—died of a heart attack at his home, Château de Pregny, in Geneva, Switzerland, on Jan. 15. Continue reading →
Posted in News on January 29, 2021Craft Brewing and Distilling News for January 29, 2021
•Sheffield, Massachusetts-based Berkshire Mountain Distillers is launching a series of new whiskies as part of its Craft Brewers Whiskey Project. Continue reading →
Posted in News on January 29, 2021
