Exclusive news and research on the wine, spirits and beer business

News Briefs for January 29, 2021

January 29, 2021

•As SND recently reported, Baron Benjamin de Rothschild—banker, philanthropist, and wine estate owner—died of a heart attack at his home, Château de Pregny, in Geneva, Switzerland, on Jan. 15. He was 57. De Rothschild was chairman of the privately owned financial group Edmond de Rothschild, founded by his father, which has banks in Paris, Luxembourg, Geneva, and London, with 32 global locations in all. The group specializes in private wealth management and handles more than $190 billion in assets. Wine Spectator takes a look at de Rothschild’s life and career.

•Cutwater Spirits has announced a new ad campaign titled “Cut Out with Cutwater.” The canned cocktail label will air its first Super Bowl ad during this year’s big game in markets like Los Angeles, San Diego, San Francisco, Sacramento, Las Vegas, Phoenix, and Seattle. The campaign also features a social media series starring Emily Hampshire, known for her work on Schitt’s Creek. Cutwater Spirits is an Anheuser-Busch brand. Volume more than doubled to above a half-million 9-liter cases last year, according to Impact Databank.

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