News Briefs for February 12, 2021February 12, 2021
•Absolut is launching “Drink Responsibly, #LoveResponsibly,” a campaign asking consumers to share what loving responsibly looks like to them in a world where connecting with others in meaningful ways has become more difficult. The new push includes social and digital components as well as a 15-second TV spot that will premiere during the Golden Globes and an Instagram Live series. Consumers can share their answers as written text, video or image using #LoveResponsibly and tagging @AbsolutUS. In tandem with the campaign, Pernod Ricard USA is donating $150,000 to RAINN, the nation’s largest anti-sexual violence organization, in an extension of a relationship formed with RAINN last Valentine’s Day. Absolut’s U.S. volume climbed 3.5% to an estimated 3.5 million cases last year, according to Impact Databank.
•Weston, Missouri’s McCormick Distilling Co. has expanded its partnership with RNDC, bringing the two companies together in a total of 30 states, including all control states. The latest expansion of the partnership gives RNDC distribution rights for Colorado, Indiana, Nebraska,
•Stoller Wine Group is opening its first satellite location in Bend, Oregon. Launching today, Stoller’s Bend outpost will feature wine flights, wines by the glass or bottle, and to-go bottle sales, as well as cheese and charcuterie, with more food options to be added. Stoller Wine Group is the parent company for Stoller Family Estate, Chehalem, Chemistry, Canned Oregon, and History, encompassing wines marketed across a range of price points and sales channels.
•New York-based importer Turquoise Life has formed a partnership with Champagne Duval-Leroy and will handle U.S. import duties for the French sparkling wine label. Duval-Leroy joins VieVité and Juliette, among other brands, in Turquoise Life’s portfolio. The company works with wholesalers like Empire Merchants, RNDC, and Breakthru to distribute its brands across the U.S.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.